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PROJECT TYPE
Branding Design
DATE
May 2024
MADE FOR
Personal Project
Rojo is a school project where I developed the branding and packaging for a hot sauce brand, focusing on a bold and graphic-driven design rather than a traditional aesthetic. Inspired by the trend of more visually expressive packaging,
I incorporated playful elements and a lively, attention-grabbing style to make the brand stand out. The project began with pitching three logo concepts, followed by discussions and refinements to finalize the visual identity, resulting in a dynamic and eye-catching brand.
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